• June 20, 2019

ITC e-Choupal and Saagar. 1. ITC – e ChoupalA Comparative Study; 2. E – Choupal (June ) An initiative of ITC Limited to link directly. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Itc Choupal Saagar in Yavatmal is one of the top Departmental Stores in Yavatmal. Visit Justdial for Address, Contact Number, Reviews & Ratings, Photos , Maps.

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The success of Choupal Sagar has heralded a new era in the Indian agro-sector. But the farmers will come here only after every harvest.

cchoupal As you walk around, you realise that Chaupal Sagar cannot be shoehorned into any of the retailing categories we are familiar with. It is this cream, blue and green edifice that is attracting all the attention. A new shopping experience for the rural folk in Rafiqganj IN Madhya Pradesh, all roads lead to potholes. In the shade, the temperature is around 35 degrees Celsius.

But the rest of the infrastructure was expected to eagar ready only by the chuopal or second week of October. Experience our range of merchandise on your mobile and have a look at products from range of categories like Apparels, Kitchenware, Luggage, Shoes, Electronics, Grocery, Household items, Petroleum products, etc. Assume, says Nandkishore, that a village needs bulbs. When completed, it will house a bank, a cafeteria, apart from an insurance office and a learning centre.

At an MRP of Rs 10 per bulb, that works out to Rs 2, and the company makes a gross margin of per cent on these.

Riding on its own distribution network, it had reached all Indian villages with a population of 20, but could not go any deeper. It is simple arithmetic. Then, plots of land have been earmarked to display large agricultural machinery like threshers.


Now, by setting up the mall next to the warehouse, ITC is trying to monetise the footfalls from farmers. Contact us – You are welcome to contact us. Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors This time around, ITC is hoping to capture the rural folks’ out-of-village shopping.

Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors. It works like this.

And that the women aren’t allowed to go out? Nandkishore, director marketingPhilips Lighting, which is selling its products in the mall: ITC flags off its first rural mall in Madhya Pradesh. It helps that most of them grow soya, which is very inexpensive to store. That is because the building is actually a sprawling warehouse for xagar the farm produce that ITC buys through its e-chaupals. Personalized alerts – Get notifications on latest offers, prices and activities at Choupal Saagar.

A new shopping experience for the rural folk in Rafiqganj. This revolution led to seeding of the idea of raising more such replications in the other untapped areas. He is the sanchalak the person who operates an e-chaupal; most of them are farmers of a small village called Mangawali, about 14 km away from Rafiqganj. Interarch expertise in the sector of Rural Retail.

ITC unveils Choupal Sagar expansion plan | Business Standard News

But, unlike the kiosks, higher investment goes into these stores. Back to Press Reports. On the day before we visited the store, a Sunday, about people had walked into the store.

No more than that. On its part, ITC is accepting stocks on a consignment basis.

ITC unveils Choupal Sagar expansion plan

It was soft-launched on 15 August. A lot is riding on how well ITC has gauged the rural consumer’s buying patterns. Most of the brands it sells are national. Another building is coming up next to the main warehouse. And that is why Chaupal Sagar is an important experiment.


Early last week, when BW travelled to Rafiqganj, only the mall was up. Jump to Main Navigation.

Interarch has in its work with both companies, executed various modular systems and has done over 65 buildings in over 65 locations for DSCL Hariyali Kisaan Bazaar and 5 buildings in 5 locations for ITC. It is a conundrum that all rural marketers are familiar with. App is available only on Android platform.

To experience the convenience, download the app on your mobile for free and get started. If they find these attractive, they sell their produce to ITC. It is hard to get the more costly products, like energy-saving bulbs, placed in the village shops. Back at the store, it is late noon. Thanks to the information revolution catalysed by the chaupals, says a former ITC-IBD international business division employee, farmers are beginning to hold their stocks, knowing that there is an advantage in selling later.

Website optimised for IE 7. While ITC refused to comment on this article, investment on a rural mall is estimated to be around Rs 3 crore-5 crore. Today, it plans to similarly create revenue streams around its warehouses. You can change the language whenever you like.

Harayaali Kisaan Bazaar is a chain of centres across the rural landscape of the country aimed at triggering a qualitative improvement in Indian agriculture. In the first phase, having wired up the hinterland, it began using the network to enable a two-way flow of products and services to the rural economy.

Now, Philips’ coverage is up to per cent in these areas – up from 20 per cent two years ago.